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Where's the payback on digital innovation in insurance? : prioritizing the right innovation investments

Recurso electrónico / electronic resource
MARC record
Tag12Value
LDR  00000cam a22000004 4500
001  MAP20210011849
003  MAP
005  20230321113900.0
008  210520s2021 gbr|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎219
1001 ‎$0‎MAPA20210004360‎$a‎Saldanha, Kenneth
24510‎$a‎Where's the payback on digital innovation in insurance?‎$b‎: prioritizing the right innovation investments‎$c‎Kanneth Saldana; Jean-François Gasc
260  ‎$a‎London [etc]‎$b‎Accenture‎$c‎2021
300  ‎$a‎10 p.
520  ‎$a‎In the days before data and analytics made marketing more measurable, retail pioneer John Wanamaker famously wondered which half of his advertising budget was wasted. Likewise, many insurance executives ask themselves which of their digital investments are delivering a return and which are not. Our analysis of leading insurers around the world found a high correlation between those who madeand communicatedinvestments in distribution and customer experience innovations and those with strong performance in top line, net income and market valuation.
650 4‎$0‎MAPA20080586294‎$a‎Mercado de seguros
650 4‎$0‎MAPA20080554866‎$a‎Innovación
650 4‎$0‎MAPA20080611880‎$a‎Perspectivas del seguro
650 4‎$0‎MAPA20170006503‎$a‎Transformación digital
650 4‎$0‎MAPA20080558970‎$a‎Inversiones
7001 ‎$0‎MAPA20200022367‎$a‎Gasc, Jean-François
7102 ‎$0‎MAPA20080436353‎$a‎Accenture