Centro de Documentacion de Fundación MAPFRE - A Strategic analysis of the European direct insurance industry

MAP20070029978

A Strategic analysis of the European direct insurance industry / Susan Drury. — London : Financial Times, cop. 1997

110 p. ; 30 cm

Sumario: Direct insurance: the background -- Change and development: the environment -- Change and developments: the markets -- France -- Germany -- The Netherlands -- Spain -- Sweden -- Switzerland -- United Kingdom -- Other countries: Austria, Belgium, Ireland, Italy, Norway and Denmark -- Direct insurance: the future

ISBN 1-85334-741-8

1. Empresas de seguros . 2. Telemarketing . 3. Mercado de seguros . 4. Distribución de seguros . 5. Seguro directo . 6. Análisis estratégico . 7. Europa . I. Financial Times . II. Title.

FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Signature: 219-DRU-STR — Record number: 024973

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