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A Brand's new world : rewiring marketing for performance and growth.

Recurso electrónico / Electronic resource
MARC record
Tag12Value
LDR  00000cam a22000004b 4500
001  MAP20210026263
003  MAP
005  20210910092858.0
008  210908s2021 gbr|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎922.112.1
1001 ‎$0‎MAPA20210031182‎$a‎Falcone, Jeannine
24512‎$a‎A Brand's new world‎$b‎: rewiring marketing for performance and growth.‎$c‎Jeannine Falcone, Jason Seegert
260  ‎$a‎London‎$b‎Accenture‎$c‎2021
520  ‎$a‎Marketers did amazing things to connect with customers when the world shut down. Against the odds. They navigated pandemic marketing with fractured organizations, partners that aren't incented to work together and shrinking marketing budgets. Some performed better than others. But now many are left wondering why marketing has become harder than ever.
650 4‎$0‎MAPA20080551636‎$a‎Marketing
650 4‎$0‎MAPA20080602406‎$a‎Marketing estratégico
650 4‎$0‎MAPA20080546991‎$a‎Empresas
650 4‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
650 4‎$0‎MAPA20080552022‎$a‎Pandemias
7001 ‎$0‎MAPA20210031199‎$a‎Seegert, Jason
7102 ‎$0‎MAPA20080436353‎$a‎Accenture