The Fast track to digital : marketing maturity

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<title>Fast track to digital</title>
<subTitle>:  marketing maturity</subTitle>
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<namePart>Rogers, Kristi</namePart>
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<publisher>The Boston Consulting Group (BCG)</publisher>
<dateIssued>2021</dateIssued>
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<abstract displayLabel="Summary">For CMOs and their digital marketing organizations, the changes of the past 18 months have come fast, and their full impact has yet to be felt. Two big shifts stand out. The pandemic compressed several years of digital market evolution into a few months as consumers raced online to do everything from purchasing daily necessities to seeking medical treatment. At the same time, the data stream provided by third-party cookies-one of the critical supports of precision digital marketing-began to dwindle as the industry and regulators reacted to growing concerns about privacy. Meanwhile, consumers' expectations for more customized, even personalized, outreach and interaction continued to grow.</abstract>
<note type="statement of responsibility">Kristi Rogers... [et.al]</note>
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<topic>Nuevas tecnologías</topic>
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<topic>Marketing digital</topic>
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<topic>COVID-19</topic>
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