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Marketing insurance through banks

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MARC record
Tag12Value
LDR  00000cam a22000004b 4500
001  MAP20210030604
003  MAP
005  20211207211205.0
008  211022s1992 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎219.21
24510‎$a‎Marketing insurance through banks
260  ‎$a‎Hartford‎$b‎LIMRA International‎$c‎1992
300  ‎$a‎22 p.‎$c‎28 cm
500  ‎$a‎Pertenece a la donación de la biblioteca particular de D. Camilo Pieschacón Velasco
520  ‎$a‎Banks including savings and loan companies (S&La), bank-owned agencies, and insurance affiliates - have proven to be an important distribution channel for individual annuities.* Some third-party marketing companies (TPMS) are expand ing to help banks sell life and health insurance in addition to annuities. Some insurers are taking advantage of the distribution efficiencies of selling insurance through banks by forming marketing relationships direct with banks. This report provides information on life insurance, health insurance, and annuity marketing. The first section summarizes banks' role in this marketing and the second section summarizes responses of TPMs and insurers. The insurers represented in this study underwrite and market insurance through banks; they do not work through marketing companies. The report focuses on premium volume, compensation, and marketing strategies for insurance sales. It also presents the primary reasons banks enter the insurance market and the attributes that TPMs and insurers look for when forming insurance distribution relationships
650 4‎$0‎MAPA20080561482‎$a‎Bancaseguros
650 4‎$0‎MAPA20080586294‎$a‎Mercado de seguros
650 4‎$0‎MAPA20080609542‎$a‎Canales de distribución
650 4‎$0‎MAPA20080538217‎$a‎Banca
650 4‎$0‎MAPA20080586157‎$a‎Marketing bancario
651 1‎$0‎MAPA20080640255‎$a‎Unión Europea
7102 ‎$0‎MAPA20210034329‎$a‎Life Insurance Marketing and Research Associaton
856  ‎$y‎MÁS INFORMACIÓN‎$u‎mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A