Current trends in the formation and development of insurance marketing in Ukraine

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      <subfield code="a">Current trends in the formation and development of insurance marketing in Ukraine</subfield>
      <subfield code="c">Tetiana V. Kniazieva...[et.al.]</subfield>
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      <subfield code="a">The relevance of the article due to the fact that the insurance industry of Ukraine at the present stage is developing in the global financial, economic and CORONA crisis, which deepens a number of unresolved problems: increases the risk of insurance companies, reduces demand for insurance products; distrust of insurance on the part of potential insurers has increased, increasing competition between insurers for the sphere of influence and customers. The purpose of the articles is to prepare theoretical foundations and develop practical recommendations for the introduction and improvement of the use of modern insurance management in the activities of Ukrainian insurers. The result of this studying is deepening and improvement of modern theory in insurance marketing, and development of practical recommendations for improving the efficiency and competitiveness of Ukrainian insurers.

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      <subfield code="a">Kniazieva, Tetiana V.</subfield>
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      <subfield code="g">20/09/2021 Tomo 24 Número 3 - 2021 , p. 279-292</subfield>
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