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Strategy for a digital world : a winning digital strategy requires new twists to familiar moves

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<subTitle>: a winning digital strategy requires new twists to familiar moves</subTitle>
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<publisher> McKinsey Quarterly</publisher>
<dateIssued>2021</dateIssued>
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<tableOfContents displayLabel="Contents">Drive differentiation with technology and digital -- Top performers plan to double down on tech -- Drive digital productivity from both inputs and outputs -- Invest smart in the tech that sets you apart -- Reallocate resources at digital speed -- Get digital M&A right </tableOfContents>
<note type="statement of responsibility">Simon Blackburn... [et al.]</note>
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