Why digital trust truly matters : consumer faith in cybersecurity, data privacy, and responsible AI hinges on what companies do todayand establishing this digital trust just might lead to business...

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<rdf:Description>
<dc:creator>McKinsey & Company</dc:creator>
<dc:date>2022</dc:date>
<dc:description xml:lang="es">Sumario: A majority of consumers believe that the companies they do business with provide the foundational elements of digital trust, which we define as confidence in an organization to protect consumer data, enact effective cybersecurity, offer trustworthy AI-powered products and services, and provide transparency around AI and data usage. However, most companies aren't putting themselves in a position to live up to consumers' expectations</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/180607.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>McKinsey & Company</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Digitalización</dc:subject>
<dc:subject xml:lang="es">Protección de datos personales</dc:subject>
<dc:subject xml:lang="es">Tecnología en la nube </dc:subject>
<dc:subject xml:lang="es">Nuevas tecnologías</dc:subject>
<dc:subject xml:lang="es">Inteligencia artificial</dc:subject>
<dc:subject xml:lang="es">Ciberseguridad</dc:subject>
<dc:subject xml:lang="es">Confianza</dc:subject>
<dc:subject xml:lang="es">Comportamiento del consumidor</dc:subject>
<dc:subject xml:lang="es">Experiencia del cliente</dc:subject>
<dc:subject xml:lang="es">Encuestas</dc:subject>
<dc:type xml:lang="es">Books</dc:type>
<dc:title xml:lang="es">Why digital trust truly matters : consumer faith in cybersecurity, data privacy, and responsible AI hinges on what companies do todayand establishing this digital trust just might lead to business growth</dc:title>
<dc:format xml:lang="es">18 p</dc:format>
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