Centro de Documentación de Fundación MAPFRE - Responsible use of data in the digital age : customer expectations and insurer responses

Publication: Zurich : The Geneva Association, 2022Physical description: 26 p.Notes: Sumario: Data-driven personalisation in insurance offers considerable advantages to customers, such as increased affordability, improved access and better personal well-being due to enhanced loss prevention. It also presents a range of challenges, including pricing out of customers with higher loss expectations and issues around data security and privacy. This issue brief examines how insurers can responsibly capitalise on the benefits of increased data availability to better serve their customers, without compromising on trustMateria / lugar / evento: Empresas de seguros Transformación digital Protección de datos Confidencialidad de los datos Data driven Defensa del consumidor Personalización de productos Big data Otros autores: Schanz, Kai-Uwe
Embedded Finance & Super App Strategies
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