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Guide insurance customers to safety and well-being : what consumers want in personal digital marketplaces

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MARC record
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008  230307s2021 irl|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎217
1001 ‎$0‎MAPA20210004360‎$a‎Saldanha, Kenneth
24510‎$a‎Guide insurance customers to safety and well-being‎$b‎: what consumers want in personal digital marketplaces‎$c‎Kenneth Saldanha, Todd Staehle
260  ‎$a‎Dublín‎$b‎Accenture‎$c‎2021
300  ‎$a‎13 p.
520  ‎$a‎A mature and historically stable industry, insurance has operated on established, reliable business strategies and methods. But when digital technology really began to take hold with consumers, it upended traditional insurance models. The good news is that the same technology disrupting insurers can be used to grow their business, ensuring relevance and the personalized insurance experience consumers want.
522  ‎$a‎Internacional
650 4‎$0‎MAPA20080590567‎$a‎Empresas de seguros
650 4‎$0‎MAPA20080586294‎$a‎Mercado de seguros
650 4‎$0‎MAPA20190001328‎$a‎Márketing de la empresa de seguros
650 4‎$0‎MAPA20110017224‎$a‎Consumidores
650 4‎$0‎MAPA20080573744‎$a‎Bienestar
650 4‎$0‎MAPA20150006509‎$a‎Experiencia del cliente
650 4‎$0‎MAPA20110021368‎$a‎Personalización de productos
7001 ‎$0‎MAPA20210004377‎$a‎Staehle, Todd
7102 ‎$0‎MAPA20080436353‎$a‎Accenture
85600‎$y‎MÁS INFORMACIÓN‎$u‎ mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A