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Six customer experience pitfalls to avoid : marketing & sales practice
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MAP20230007037
Six customer experience pitfalls to avoid : marketing & sales practice / Itai Miller...[et al.]. — New York : McKinsey & Company, 2022
6 p.
Sumario: To successfully enhance customer experience, companies need to build the right organizational capabilities and culture to plan, execute, and sustain the transformation. — Ámbito geográfico: Internacional
1. Experiencia del cliente ‌. 2. Estrategia empresarial ‌. 3. Orientación al cliente ‌. 4. Toma de decisiones ‌. 5. Innovación empresarial ‌. I. Miller, Itai ‌. II. McKinsey & Company ‌. III. Title.