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MAP20240006181Dresner, Andy Embedded finance : the choices andtrade-offs for US banks / by Andy Dresner, Brian Pike y Harry Schiff. — New York : McKinsey & Company, 202412 p.Sumario: Embedded finance (EF) has raised the bar on customer experience in banking. Larger banks may opt to integrate the lessons of EF into their own banking experiences. Already, some are launching "challenger banks" to pursue clients with digital-led, EF-inspired offerings in segments where their current brand or operating model has less traction1. Productos financieros. 2. Finanzas integradas. 3. Banca. 4. Captación de clientes. 5. Experiencia del cliente. 6. Estados Unidos. I. Pike, Brian . II. Schiff, Harry . III. McKinsey & Company. IV. Title.