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MAP20240020514Unlocking the benefits of bancassurance. — Massachusetts : Boston Consulting Group, 20249 p.Sumario: As threats to profitability continue to weigh on the banking sector, retail banks are increasingly getting into the insurance business. They are partnering with insurers and selling insurance products that meet a wide variety of customers' needs, while increasing revenues and improving return on capital. Bancassurance is a big opportunity. Retail banks that make the most of it can increase profits by 15% to 20%, while making important insurance products and services available to the people who need them. — Ámbito geográfico: Internacional1. Bancaseguros. 2. Mercado de seguros. 3. Ventas de seguros. 4. Rentabilidad. 5. Canales de distribución. 6. Tecnología. I. Candreia, Angelo . II. Boston Consulting Group. III. Title.