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Is Bancassurance Poised to Lead the SME Commercial Insurance Market?
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MAP20250004580
Ingram, Amanda ‌
Is Bancassurance Poised to Lead the SME Commercial Insurance Market?
Sumario: Bancassurance where banks partner with insurance providers to offer insurance products has long been a staple of personal lines insurance. This raises an important question: could this model be the next big disruptor in the SME commercial insurance market? Small and medium-sized enterprises (SMEs) are the backbone of many economies, and their unique insurance needs represent a growing opportunity. With banks already deeply embedded in the financial portfolios of SMEs, bancassurance may be perfectly positioned to revolutionise how this underserved segment accesses insurance
En: Sapiens. - marzo de 2025 ; 5 p
1. Bancaseguros ‌. 2. Mercado de seguros ‌. 3. Seguros ‌. 4. Productos de seguros ‌. 5. Pequeñas y medianas empresas ‌. 6. Tecnología ‌. 7. Inteligencia artificial ‌. I. Title.