What do young people really think about insurance?

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<title>What do young people really think about insurance?</title>
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<namePart>Insurance Europe</namePart>
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<publisher>Insurance Europe</publisher>
<dateIssued>2025</dateIssued>
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<abstract displayLabel="Summary">This report presents the findings of a survey conducted across 33 European countries to understand young people's perceptions of insurance. The results reveal that safety and protection are key values, although many find insurance complex and difficult to understand. Respondents highlight the need for clearer information, better digital services and stronger financial education. The study also explores attitudes toward retirement planning, data sharing, and the attractiveness of insurance careers. It concludes with recommendations to simplify processes, enhance education and promote innovation in the sector</abstract>
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<topic>Cultura aseguradora</topic>
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<topic>Educación financiera</topic>
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<topic>Comportamiento del consumidor</topic>
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<topic>Digitalización</topic>
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