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Las Reglas del marketing directo en internet : cómo usar el e-mail para interesar y dialogar con el cliente

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<title>Reglas del marketing directo en internet</title>
<subTitle>: cómo usar el e-mail para interesar y dialogar con el cliente</subTitle>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080251895">
<namePart>Peter Brondmo, Hans</namePart>
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<dateIssued encoding="marc">2001</dateIssued>
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<publisher>Deusto</publisher>
<dateIssued>D.L. 2001</dateIssued>
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<extent>258 p. 23 cm</extent>
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<abstract>Utilizar el correo electrónico para interesar a los clientes -- Adoptar un enfoque estratégico -- Puesta en marcha del diálogo  con el cliente -- Mirando al futuro</abstract>
<note type="statement of responsibility">Hans Peter Brondmo</note>
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<topic>Marketing directo</topic>
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<topic>Servicio al cliente</topic>
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<topic>Investigación comercial</topic>
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<topic>Técnicas de venta</topic>
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<topic>Internet</topic>
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<topic>Correo electrónico</topic>
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<topic>Comercio electrónico</topic>
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<identifier type="isbn">84-234-1861-8</identifier>
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