Financial services : the right multi-channel distribution mix : [texts of the presentations] = Services financiers : reussir la distribution multi-canaux : [textes des interventions]
MAP20070039142Financial Services. The Right Multi-Channel Distribution Mix (26º: 1997: Rome)Financial services : the right multi-channel distribution mix : [texts of the presentations] = Services financiers : reussir la distribution multi-canaux : [textes des interventions]. — París : European Financial Management and Marketing Association, [s.a.]402 p. ; 20 cmOpening address -- Multi-chanel management . a commercial bank's perspective -- Converting branches into independent agents -- Optimising customers' access choices -- Relationship banking and management -- L'évolution des techniques financières modifie-t-elle les conditions d'exercise de la banque. Peut-elle encore lutter efficacement contre les nouveaux entrants dans un environnement en rapide évolution? -- MUlti-channel distributions strategy in a mass market -- The future of financial services distribution in Europe -- Channel specialisation : the right approach to the customer -- AGF's "Assurfinance" network, a credible alternative to bankinsurance? -- Adapting the delivery structure to market development -- Banking goes virtual -- Managing the evolution of the branch channel : Bank of Ireland's experience to date -- Our branch network of the future -- Reengineering and industrialising production/distribution processes : the example of consumer credit -- New distribution channels for financial products -- Aggressive automation is the essence of profitable branch management -- Case study : Credit Suisse -- Update on the distribution of financial services in the U.S1. Mercados financieros. 2. Bancaseguros. 3. Diversificación de la banca. 4. Servicios financieros. 5. Canales de distribución. 6. Congresos. 7. Distribución de productos financieros. 8. Europa. I. European Financial Management and Marketing Association. II. Title.
FUNDACIÓN MAPFRE. Centro de Documentación
FUNDACIÓN MAPFRE. Centro de Documentación — Signature: 921.9 FIN FIN — Record number: 036536
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