Section: AGERSTitle: Terror on the shelf / Jeffrey GreenAuthor: Green, JeffreyPublication: London : The Winchester Group, 1991Physical description: 3 p. ; 30 cmNotes: Donación de AGERSPonencia publicada en "Global reinsurance : Monte Carlo 9th-14th : Baden Baden 21st-25th"Public opinion can quickly turn against a popular brand name product - if consumers feel there is the risk (however slight) of death or bodily injury. Gradually, large companies with valuable brand name products' are appreciating the consequent risk to themselves of their products being deliberately contaminated. After all, if a companies' building burns down, there is no loss off public confidence in the product. If, however, there are well-publicised threats to poison a product, not surprisingly, the public will stop buying. Brand loyalty is not so great that the public will risk their lives in supporting a productMateria / lugar / evento: Responsabilidad civil de productosSeguridad de productosProductos de consumoProductos alimenticiosRiesgosCoberturasSeguro de responsabilidad civil de productosEstados UnidosConferenciasUnión EuropeaDocumento AGERSOtros autores: The Winchester Group Other categories: 335Rights: In Copyright (InC)
