Centro de Documentacion de Fundación MAPFRE

Publication: [S.l.] : Capgemini : EFMA, 2008Notes: Key findings -- Insurance business models are poised for change -- Customers are falling into very distinct behavioral-attitudinal segments -- Multi-distribution is on the rise as networks specialize and evolve -- Bancassurance: a successful network leverages its competitive edge -- Sporlight on developing markets: India and China -- Conclusion: innovating to achieve growth in mature marketsMateria / lugar / evento: Mercado de seguros Empresas de seguros Estrategia empresarial Satisfacción del cliente Orientación al mercado Marketing estratégico Bancaseguros Márketing de la empresa de seguros Otros autores: Capgemini
European Financial Management and Marketing Association
Other categories: 217

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FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Signature: 217 WOR WOR — Record number: 042481

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World insurance report