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Promoción y motivación : dos importantes medios de estimular las ventas

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<title>Promoción y motivación</title>
<subTitle>: dos importantes medios de estimular las ventas</subTitle>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080335762">
<namePart>Hernández Aliques, Jorge</namePart>
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<note type="statement of responsibility">Jorge Hernández Aliques</note>
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<topic>Marketing</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080590567">
<topic>Empresas de seguros</topic>
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<topic>Promociones de ventas</topic>
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<topic>Motivación</topic>
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<topic>Márketing de la empresa de seguros</topic>
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<title>VIII Jornadas de Marketing en el Seguro</title>
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<publisher>Madrid : ICEA , D.L. 1988</publisher>
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<text>10 p.</text>
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