Search

The Right game : use game theory to shape strategy

Fichero PDF / PDF file
MARC record
Tag12Value
LDR  00000nab a2200000 i 4500
001  MAP20071023914
003  MAP
005  20080418120934.0
007  hzruuu---uuuu
008  960117e19950701esp|||| | |00010|spa d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.111
1001 ‎$0‎MAPA20080297626‎$a‎Brandenburger, Adam M.
24514‎$a‎The Right game‎$b‎: use game theory to shape strategy‎$c‎by Adam M. Brandenburger and Barry J. Nalebuff
520  ‎$a‎Managers can profit by using these insights from game theory to design a game that is right for their companies. The rewards that can come from changing a game may be far greater than those from maintaining the status quo. For example, Nintendo succeeded brilliantly in changing the video game business by taking control of software. Sega's subsequent success required changing the game again. Rupert Murdoch's New York Post changed the tabloid game by finding a convincing way to demonstrate the cost of a price war without actually launching one. Successful business strategy is about actively shaping the game you play, not just playing the game you find. The authors explore how these examples and others worked in practice, starting, with the story of how General Motors changed the game of selling cars
65011‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
65011‎$0‎MAPA20080578442‎$a‎Teoría de juegos
65011‎$0‎MAPA20080571566‎$a‎Casos prácticos
7001 ‎$0‎MAPA20080227227‎$a‎Nalebuff, Barry J.
7400 ‎$a‎Harvard business review
7730 ‎$w‎MAP20077100345‎$t‎Harvard business review‎$d‎Boston‎$g‎nº 4, July-August 1995 ; p. 57-71