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Interaction of signal word and colour on warning labels : differences in perceived hazard and behavioural compliance

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Tag12Value
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001  MAP20071025229
003  MAP
005  20080418121146.0
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008  960628e19951101gbr|||| | |00010|eng d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎875
1001 ‎$0‎MAPA20080092313‎$a‎Braun, Curt C.
24510‎$a‎Interaction of signal word and colour on warning labels‎$b‎: differences in perceived hazard and behavioural compliance‎$c‎Curt C. Braun, N. Clayton Silver
520  ‎$a‎Previous research has examined the connected hazard of various colour and signal words separately. The purpose of the present research was to examine the interaction of signal words and colours. Two separate experiments examined the influence of colour on perceptions of hazard and on compliance to printed warnings. The data indicated that warnings printed in red resulted in a higher proportion of compliant behaviour than green and black combined. Implications for warning design are discussed
65011‎$0‎MAPA20080550653‎$a‎Ergonomía
65011‎$0‎MAPA20080554293‎$a‎Etiquetado
65011‎$0‎MAPA20080540814‎$a‎Diseño
65011‎$0‎MAPA20080600389‎$a‎Comportamiento humano
65011‎$0‎MAPA20080564360‎$a‎Terminología
65011‎$0‎MAPA20080543501‎$a‎Colores
7001 ‎$0‎MAPA20080233044‎$a‎Silver, N. Clayton
7400 ‎$a‎Ergonomics
7730 ‎$t‎Ergonomics‎$d‎London and Washington‎$g‎Vol. 38, nº 11, November, 1995 ; p. 2207-2220