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Customizing customization
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Collection: Articles
Title: Customizing customization / Joseph Lampel, Henry MintzbergAuthor: Lampel, Joseph ‌
Notes: Sumario: A continuum of strategies shows that while some industries favor customization and some foster standardization, others mix the two in their products, processes, and customer transactions in intriguing waysRelated records: En: Sloan management review. - Boulder. - Fall 1996 ; p. 21-30Materia / lugar / evento: Estrategia empresarial ‌Management ‌Servicio al cliente ‌Planificación estratégica ‌Otros autores: Mintzberg, Henry ‌
Secondary titles: Título: Sloan management review
Other categories: 922.111.2
Rights: In Copyright (InC)