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Competing through marketing adoption : a comparative study of insurance companies in Belgium and Spain

MARC record
Tag12Value
LDR  00000cab a2200000 i 4500
001  MAP20071500514
003  MAP
005  20160518122957.0
007  hzruuu---uuuu
008  990906e19990701che|||| | |00010|eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎217
1001 ‎$0‎MAPA20080163372‎$a‎García, Clara-E.
24510‎$a‎Competing through marketing adoption‎$b‎: a comparative study of insurance companies in Belgium and Spain‎$c‎by Clara-E. García, Jaime Rivera Camino and Víctor Molero
5208 ‎$a‎The paper offers a diagnosis of the current stage of development of insurance firms operating in Belgium and Spain according to the differential patterns they exhibit in the adoption of the concept of marketing. The theoretical approach it use here has been defined in order to include three critical dimensions: the organizational process that encompasses the marketing adoption concept: the extent to which differential marketing patterns are related to business and economic performance; and finally to identify the influence of managerial decision-marking and their planned patterns of strategic behaviour in the development an ongoing process of marketing adoption. finally, departing from increasing globalization and competition, the analysis has been extended to offer empirical evidence focusing on how national culture and market conditions might influence the organizational process shaping marketing adoption
65001‎$0‎MAPA20080590567‎$a‎Empresas de seguros
65001‎$0‎MAPA20080551636‎$a‎Marketing
65001‎$0‎MAPA20080610326‎$a‎Distribución de seguros
65001‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
65001‎$0‎MAPA20080555061‎$a‎Management
65001‎$0‎MAPA20080590048‎$a‎Cultura empresarial
65001‎$0‎MAPA20080606015‎$a‎Entornos empresariales
65001‎$0‎MAPA20080601492‎$a‎Estudios comparativos
65001‎$0‎MAPA20080543105‎$a‎Bélgica
65001‎$0‎MAPA20080540913‎$a‎España
650  ‎$0‎MAPA20190001328‎$a‎Márketing de la empresa de seguros
7001 ‎$0‎MAPA20080273217‎$a‎Rivera Camino, Jaime
7001 ‎$0‎MAPA20080372941‎$a‎Molero Ayala, Víctor Manuel
7404 ‎$a‎The Geneva papers on risk and insurance
7730 ‎$t‎The Geneva papers on risk and insurance : issues and practice‎$d‎Genève‎$g‎Vol. 24, nº 3 July 1999 ; p. 417-435
856  ‎$u‎http://www.genevaassociation.org/PDF/Geneva_papers_on_Risk_and_Insurance/GA1999_GP24(3)_Garcia,Rivera_Camino&Molero.pdf
856  ‎$y‎MÁS INFORMACIÓN‎$u‎mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A