Strategy as simple rules

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Collection: Articles
Title: Strategy as simple rules / by Kathleen M. Eisenhardt and Donald N. Sull
Author: Eisenhardt, Kathleen M.
Notes: What are the sources of competitive advantage in high-velocity markets? What does strategy mean in the new economy?The secret of companies like Yahoo! is strategy as simple rules. In traditional strategy, advantage comes from exploiting resources or stable market positions. In strategy as simple rules, by contrast, advantage comes from successfully seizing fleeting opportunities
Related records: En: Harvard business review. - Boston. - January 2001 ; p. 107-116
Materia / lugar / evento: Ventaja competitiva Empresas virtuales Estrategia empresarial Internet Comercio electrónico
Secondary titles: Título: Harvard Business Review
Other categories: 922.111
Rights: In Copyright (InC):
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