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Collection: ArticlesTitle: Strategy as simple rules / by Kathleen M. Eisenhardt and Donald N. SullAuthor: Eisenhardt, Kathleen M.Notes: What are the sources of competitive advantage in high-velocity markets? What does strategy mean in the new economy?The secret of companies like Yahoo! is strategy as simple rules. In traditional strategy, advantage comes from exploiting resources or stable market positions. In strategy as simple rules, by contrast, advantage comes from successfully seizing fleeting opportunitiesRelated records: En: Harvard business review. - Boston. - January 2001 ; p. 107-116Materia / lugar / evento: Ventaja competitivaEmpresas virtualesEstrategia empresarialInternetComercio electrónicoSecondary titles: Título: Harvard Business Review Other categories: 922.111Rights: In Copyright (InC) See issue detail