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Distance still matters : the hard reality of global expansion
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MAP20071501928
Ghemawat, Pankaj ‌
Distance still matters : the hard reality of global expansion / by Pankaj Ghemawat
Sumario: The four dimensions of distance -- Cultural distance -- Administrative or political distance -- Geographic distance -- Economic distance -- A case study distance
En: Harvard business review. - Boston. - September 2001 ; p. 137-147.
1. Economía internacional ‌. 2. Empresas ‌. 3. Comercio internacional ‌. 4. Globalización de la economía ‌. 5. Management ‌. 6. Estrategia empresarial ‌. 7. Indicadores económicos ‌. I. Title. II. Título: Harvard business review.