MAP20071502531 Ghosn, Carlos Saving the business without losing the company / by Carlos Ghosn How do you transform a company without destroying its identity? As the turnaround at Nissan shows, you have to respect the dignity of your people even as you challenge them to overturn deep-seated traditions En: Harvard business review. - Boston. - January 2002 ; p. 37-45 1. Renault . 2. Nissan . 3. Cultura empresarial . 4. Dirección de empresas . 5. Toma de decisiones . 6. Reestructuración de la empresa . I. Title. II. Título: Harvard business review.