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Centro de Documentación y Conocimiento

Turn customer input into innovation
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Section: Articles
Title: Turn customer input into innovation / by Anthony W. UlwickAuthor: Ulwick, Anthony W. ‌
Notes: Lots of companies ask customers what they'd like to see in new products and services - but they go about it all wrong. A new methodology for capturing customer input promises to galvanize the innovation processRelated records: En: Harvard business review. - Boston. - January 2002 ; p. 91-97Materia / lugar / evento: Innovación empresarial ‌Estrategia empresarial ‌Dirección estratégica ‌Secondary titles: Título: Harvard business review
Other categories: 922.112
Rights: In Copyright (InC)
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