Beyond better products : capturing value in customer interactions
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000nab a2200000 i 4500 | ||
| 001 | MAP20071502699 | ||
| 003 | MAP | ||
| 005 | 20220912145438.0 | ||
| 008 | 021003e20020621usa|||| | |00010|eng d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a922.112 | ||
| 100 | 1 | $0MAPA20080234874$aVandenbosch, Marck | |
| 245 | 1 | 0 | $aBeyond better products$b: capturing value in customer interactions$cMarck Vanderbosch and Niraj Dawar |
| 520 | 8 | $aSome companies have figured out how to outdistance rivals through customeer-focused strategies that are virtually imitation-proof There five strategies, these are not easy to devise or implement. This article demostrates, strategy by strategy and studies how perceptions of cost and risk affect customer | |
| 650 | 1 | 1 | $0MAPA20080594312$aVentaja competitiva |
| 650 | 1 | 1 | $0MAPA20080607531$aOrientación al cliente |
| 650 | 0 | 1 | $0MAPA20080615307$aSatisfacción del cliente |
| 650 | 1 | 1 | $0MAPA20080590802$aEstudios de mercado |
| 650 | 1 | 1 | $0MAPA20080606787$aInnovación empresarial |
| 650 | 1 | 1 | $0MAPA20080614126$aFidelización de clientes |
| 700 | 1 | $0MAPA20080041373$aDawar, Niraj | |
| 773 | 0 | $wMAP20077000185$dBoston$gnº 4,Vol. 43, Summer 2002 ; p. 35-42$tSloan Management Review |