Centro de Documentacion de Fundación MAPFRE - Beyond better products : capturing value in customer interactions

Notes: Some companies have figured out how to outdistance rivals through customeer-focused strategies that are virtually imitation-proof There five strategies, these are not easy to devise or implement. This article demostrates, strategy by strategy and studies how perceptions of cost and risk affect customerRelated records: En: Sloan Management Review. - Boston. - nº 4,Vol. 43, Summer 2002 ; p. 35-42Materia / lugar / evento: Ventaja competitiva Orientación al cliente Satisfacción del cliente Estudios de mercado Innovación empresarial Fidelización de clientes Otros autores: Dawar, Niraj
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