Beyond better products : capturing value in customer interactions

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<title>Beyond better products</title>
<subTitle>: capturing value in customer interactions</subTitle>
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<namePart>Vandenbosch, Marck</namePart>
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<namePart>Dawar, Niraj</namePart>
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<abstract>Some companies have figured out how to outdistance rivals through customeer-focused strategies that are virtually imitation-proof There five strategies, these are not easy to devise or implement. This article demostrates, strategy by strategy and studies how perceptions of cost and risk affect customer</abstract>
<note type="statement of responsibility">Marck Vanderbosch and  Niraj Dawar</note>
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<topic>Ventaja competitiva</topic>
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<topic>Orientación al cliente</topic>
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<topic>Satisfacción del cliente</topic>
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<topic>Estudios de mercado</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080606787">
<topic>Innovación empresarial</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080614126">
<topic>Fidelización de clientes</topic>
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<title>Sloan Management Review</title>
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<identifier type="local">MAP20077000185</identifier>
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<text>nº 4,Vol. 43, Summer 2002 ; p. 35-42</text>
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