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Managing culture at British Airways : hype, hope and reality

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MARC record
Tag12Value
LDR  00000nab a2200000 i 4500
001  MAP20071502727
003  MAP
005  20080418123447.0
007  hzruuu---uuuu
008  021009e20020401gbr|||| | |00010|eng d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.15
1000 ‎$0‎MAPA20080133177‎$a‎Grugulis, Irena
24510‎$a‎Managing culture at British Airways‎$b‎: hype, hope and reality‎$c‎Irena Grugulis and Adrian Wilkinson
5208 ‎$a‎The article attempts to rescue a farity-tale. The story of British Airways is one the most widelity used inspirational accounts of changing culture
61021‎$0‎MAPA20080439941‎$a‎British Airways
650 1‎$0‎MAPA20080575205‎$a‎Compañías aéreas
65011‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
65001‎$0‎MAPA20080590048‎$a‎Cultura empresarial
65001‎$0‎MAPA20080589417‎$a‎Cambio organizativo
7001 ‎$0‎MAPA20080210328‎$a‎Wilkinson, Adrian
7400 ‎$a‎Long range planning
7730 ‎$t‎Long range planning‎$d‎Oxford [etc.]‎$g‎nº 2, April 2002 ; p. 179-194