Centro de Documentación de Fundación MAPFRE - Strategy as improvisational theater

Notes: New technologies pose uncertainties for businesses, including the possibility of radical change.Some companies seize the opportunity to outpace competitors while others fall behind, as history clearly demostrates. The research describes the use of the improvisational model throws out the script, brings in the audience, and trusts the actors to be unpredictable that is, to innovate Related records: En: Sloan Management Review. - Boston. - nº 2,Vol. 43, Winter 2002 ; p. 76-81Materia / lugar / evento: Estrategia empresarial Cultura empresarial Innovación empresarial Motivación Nuevas tecnologías Cambio organizativo Organización interna Other categories: 922.111

Rights: In Copyright (InC)

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