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Pricing as a strategic capability
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Collection: Articles
Title: Pricing as a strategic capability / Shantanu Dutta [et al]
Notes: The article explores a few companies that have built a strategic pricing capability and explains how specific investements can pay off, but not before offering a few cautionary tales involving companies that, in effect, priced themselves out the market permanentlyRelated records: En: Sloan Management Review. - Boston. - nº 3,Vol. 43, Spring 2002 ; p. 61-66Materia / lugar / evento: Precios ‌Tarifas ‌Estrategia empresarial ‌Política empresarial ‌Política de precios ‌Ventaja competitiva ‌Competencia ‌Empresas ‌Otros autores: Dutta, Shantanu ‌
Other categories: 922.113
Rights: In Copyright (InC)
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