MAP20071502916 Pilla, David Land of opportunity : industry strategies Latin America / by David Pilla Latin America is viewed by U.S. and European insurers as an underserved market with vast potential, but recurring economic crises and political instability in some of its key countries have curbed development of the insurance industry. Despite the risks, there are some very innovative markets in Latin America, which have been launching new products and distribution channels in line with general business growth En: Best's review. - Oldwick, New Jersey. - November 2002 ; p. 43-45 1. Mercado de seguros . 2. Iberoamérica . 3. Inversiones extranjeras . 4. Empresas de seguros . 5. Perspectivas económicas . 6. Perspectivas del seguro . I. Title. II. Título: Best's review.