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What becomes an icon most?

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MARC record
Tag12Value
LDR  00000nab a2200000 i 4500
001  MAP20071503395
003  MAP
005  20080418123814.0
007  hzruuu---uuuu
008  030312e20030301usa|||| | |00010|eng d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.112.1
1001 ‎$0‎MAPA20080166205‎$a‎Holt, Douglas B.
24510‎$a‎What becomes an icon most?‎$c‎Douglas B. Holt
5208 ‎$a‎Every company wishes it could turn its brand into a icon, a symbol consumers identify with and celebrate. The article shows that the process of creating one isn't random, but neither does it look like conventional marketing
65011‎$0‎MAPA20080541408‎$a‎Imagen
65011‎$0‎MAPA20080556020‎$a‎Publicidad
65011‎$0‎MAPA20080602406‎$a‎Marketing estratégico
65011‎$0‎MAPA20080557706‎$a‎Creatividad
65011‎$0‎MAPA20080600938‎$a‎Dirección de empresas
65011‎$0‎MAPA20080613181‎$a‎Beneficios empresariales
65011‎$0‎MAPA20080600945‎$a‎Dirección estratégica
65011‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
7400 ‎$a‎Harvard business review
7730 ‎$w‎MAP20077100345‎$t‎Harvard business review‎$d‎Boston‎$g‎March 2003 ; p. 43-49