Centro de Documentación de Fundación MAPFRE - An Analysis of the quality of Internet life insurance advice

Notes: This article analyzes the quality of the life insurance recomendations generated by Internet web site. The quality of a web site's recomendations is measured by comparing how closely the recomendations match two benchmarks chosen by the authorsRelated records: En: Risk management and insurance review. - New York : The American Risk and Insurance Association. - Vol. 5, nº 2 Fall 2002 ; p. 135-154Materia / lugar / evento: Internet Creación de páginas web Servicios financieros Productos de seguros Empresas de seguros Nuevas tecnologías Márketing de la empresa de seguros Comercio electrónico Otros autores: Adelman, Saul W.
American Risk and Insurance Association
Secondary titles: Título: Risk management and insurance review
Other categories: 217