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R&D comes to services : Bank of America's pathbreaking experiments

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<title>R&D comes to services</title>
<subTitle>: Bank of America's pathbreaking experiments</subTitle>
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<namePart>Thomke, Stefan</namePart>
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<abstract>Services companies have long suffered from haphazard approaches to innovation. But a leading bank is proving that service development can be as rigorous as product development.</abstract>
<note type="statement of responsibility">by Stefan Thomke</note>
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<topic>Planes de desarrollo</topic>
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<topic>Empresas de servicios</topic>
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<text>April 2003 ; p. 70-79</text>
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