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Global gamesmanship
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Collection: Articles
Title: Global gamesmanship / by Ian C. MacMillan, Alexander B. van Putten and Rita Gunther McGrathAuthor: MacMillan, Ian C. ‌
Notes: When the whole world is your playing field, you might find that a move your company makes in one market provokes a counterattack from a completely different direction. Smart managers can learn to anticipate those reactions and manipulate them to their own advantage. Related records: En: Harvard business review. - Boston. - May 2003 ; p. 62-71Materia / lugar / evento: Internacionalización de la empresa ‌Mercado exterior ‌Análisis de mercados ‌Estrategia empresarial ‌Ventaja competitiva ‌Multinacionales ‌Planificación estratégica ‌Otros autores: van Putten, Alexander B. ‌
Gunter McGrath, Rita ‌
Secondary titles: Título: Harvard business review
Other categories: 922.111
Rights: In Copyright (InC)
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