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Global gamesmanship

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MARC record
Tag12Value
LDR  00000nab a2200000 i 4500
001  MAP20071503743
003  MAP
005  20080418123942.0
007  hzruuu---uuuu
008  030527e20030501usa|||| | |00010|eng d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.111
1001 ‎$0‎MAPA20080199326‎$a‎MacMillan, Ian C.
24510‎$a‎Global gamesmanship‎$c‎by Ian C. MacMillan, Alexander B. van Putten and Rita Gunther McGrath
5208 ‎$a‎When the whole world is your playing field, you might find that a move your company makes in one market provokes a counterattack from a completely different direction. Smart managers can learn to anticipate those reactions and manipulate them to their own advantage.
65011‎$0‎MAPA20080630270‎$a‎Internacionalización de la empresa
65011‎$0‎MAPA20080576677‎$a‎Mercado exterior
65011‎$0‎MAPA20080594602‎$a‎Análisis de mercados
65011‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
65011‎$0‎MAPA20080594312‎$a‎Ventaja competitiva
65011‎$0‎MAPA20080572945‎$a‎Multinacionales
65011‎$0‎MAPA20080617868‎$a‎Planificación estratégica
7001 ‎$0‎MAPA20080343064‎$a‎van Putten, Alexander B.
7001 ‎$0‎MAPA20080265007‎$a‎Gunter McGrath, Rita
7400 ‎$a‎Harvard business review
7730 ‎$w‎MAP20077100345‎$t‎Harvard business review‎$d‎Boston‎$g‎May 2003 ; p. 62-71