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A Social network contagion theory of risk perception
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MAP20071504035
Scherer, Clifford W. ‌
A Social network contagion theory of risk perception / Clifford W. Scherer and Hichang Cho
Risk perceptions have, to a great extent, been studied exclusively as individual cognitive mechanisms in which individual collect, process, and form perceptions as atomized units unconnected to a social system.
En: Risk analysis : an international journal. - New York and London : Society for Risk Analysis. - Vol. 23, nº 2, April, 2003 ; p. 261-267
1. Percepción del riesgo ‌. 2. Comunicación ‌. 3. Sistemas de comunicación ‌. 4. Relaciones humanas ‌. 5. Comportamiento social ‌. I. Cho, Hichang ‌. II. Title.