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MAP20071504540Ghemawat, PankajThe Forgotten strategy / by Pankaj GhemawatMost of modern global strategy focuses on minimizing differences between countries. Perhaps it's time to dust off approaches that exploit those differences as well. Why is globalization proving so hard to get right? The answer is related in part to how companies frame their globalization strategies. In many if not most cases, companies see globalization as a matter of taking a superior business model and extending it geographically, with necessary modifications, to maximize the firm's economies of scaleEn: Harvard business review. - Boston. - November 2003 ; p. 76-841. Management. 2. Estrategia empresarial. 3. Competencias. 4. Globalización de la economía. 5. Internacionalización de la empresa. I. Title. II. Título: Harvard business review.
