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Listening begins at home

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MARC record
Tag12Value
LDR  00000nab a2200000 i 4500
001  MAP20071504542
003  MAP
005  20080418124302.0
007  hzruuu---uuuu
008  031124e20031101usa|||| | |00010|eng d
040  ‎$a‎MAP‎$b‎spa
084  ‎$a‎922.112.1
1001 ‎$0‎MAPA20080207854‎$a‎Stengel, James R.
24510‎$a‎Listening begins at home‎$c‎by James R. Stengel, Andrea L. Dixon and Chris T. Allen
5208 ‎$a‎Procter & Gamble practically wrote the book on market research. But when the company used those techniques to learn how its employees felt, it discovered a whole new way to improve morale - and profits, too.
65011‎$0‎MAPA20080551636‎$a‎Marketing
65011‎$0‎MAPA20080561796‎$a‎Competencias
65011‎$0‎MAPA20080617400‎$a‎Investigación de mercados
65011‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
65011‎$0‎MAPA20080602406‎$a‎Marketing estratégico
7001 ‎$0‎MAPA20080160715‎$a‎Dixon, Andrea L.
7001 ‎$0‎MAPA20080121211‎$a‎Allen, Chris T.
7400 ‎$a‎Harvard business review
7730 ‎$w‎MAP20077100345‎$t‎Harvard business review‎$d‎Boston‎$g‎November 2003 ; p. 106-117