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Listening begins at home
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Section: Articles
Title: Listening begins at home / by James R. Stengel, Andrea L. Dixon and Chris T. AllenAuthor: Stengel, James R. ‌
Notes: Procter & Gamble practically wrote the book on market research. But when the company used those techniques to learn how its employees felt, it discovered a whole new way to improve morale - and profits, too.Related records: En: Harvard business review. - Boston. - November 2003 ; p. 106-117Materia / lugar / evento: Marketing ‌Competencias ‌Investigación de mercados ‌Estrategia empresarial ‌Marketing estratégico ‌Otros autores: Dixon, Andrea L. ‌
Allen, Chris T. ‌
Secondary titles: Título: Harvard business review
Other categories: 922.112.1
Rights: In Copyright (InC)
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