Centro de Documentación de Fundación MAPFRE - The One number you need to grow

Notes: Would you recommend this company to a friend or colleague? Research shows that the answer to this simple question is a better predictor of customer loyalty -and corporate growth- than the complex statistical findings of the typical customer satisfaction surveyRelated records: En: Harvard business review. - Boston. - December 2003 ; p. 46-54Materia / lugar / evento: Estrategia empresarial Marketing estratégico Crecimiento económico Fidelización de clientes Satisfacción del cliente Secondary titles: Título: Harvard business review
Other categories: 922.112.1

Rights: In Copyright (InC)

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