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Research notes and commentaries : explaining outcomes in competition among foreign multinationals in a focal host market

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040  ‎$a‎MAP‎$b‎spa
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1001 ‎$0‎MAPA20080253264‎$a‎Rangan, Subramanian
24510‎$a‎Research notes and commentaries‎$b‎: explaining outcomes in competition among foreign multinationals in a focal host market‎$c‎Subramanian Rangan and Aldemir Drummond
5208 ‎$a‎Multinational enterprise (MNEs) from different home regions now routinely confront one another in third markets. This paper offers a first attempt at systematic and parsimonious conceptualization of the issue. In Brazil, for instance, while U.S. -based MNEs such as Coca-Cola and IBM lead in their sectors, other leading U.S. MNEs including Citibank, Ge, and Pfizer are outsold by European rivals that apper less competitive globally
65011‎$0‎MAPA20080568399‎$a‎Competitividad
65011‎$0‎MAPA20080572945‎$a‎Multinacionales
65001‎$0‎MAPA20080580414‎$a‎Estrategia global
65011‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
65011‎$0‎MAPA20080597641‎$a‎Mercados financieros
65011‎$0‎MAPA20080590857‎$a‎Evolución histórica
7001 ‎$0‎MAPA20080190422‎$a‎Drummond, Aldemir
7730 ‎$w‎MAP20077100307‎$t‎Strategic management journal‎$d‎Chichester [etc.] : Wiley‎$g‎Vol. 25, nº 3, March 2004 ; p. 285-293