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Winning the Hispanic market
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MAP20071505813
Green, Meg ‌
Winning the Hispanic market / by Meg Green
Insurers are trying to reach out to the growing Hispanic population -and its swelling middle class- but insiders say they could be doing more. Tables: population Hispanics by origin 2002: the majority of Hispanics in the United States are Mexican; projected growth of Hispanic population in the United State by 2050; education: about 46% of Hispanics aged 25 and older have graduated from high school; English-Speaking Hispanics: Hispanics born in the United States are more likely to prefer English to Spanish as their primary language
En: Best's review. - Oldwick, New Jersey. - September 2004 ; p. 24-34
1. Mercado de seguros ‌. 2. Estados Unidos ‌. 3. Hispanos ‌. 4. Análisis de mercados ‌. 5. Investigación de mercados ‌. I. Title. II. Título: Best's review.