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MAP20071506157McGahan, Anita M.How industries change / Anita M. McGahanThe trajectories outlined above can help you anticipate how change will unflod in your industry, and how to take advantege of opportunities as they emerge. To get out from under industry threats, your company must cultivate a deep understanding of how changes to the industry will unfold over timeEn: Harvard business review. - Boston. - nº. 82, October 2004 ; p. 87-941. Empresas. 2. Innovación empresarial. I. Title. II. Título: Harvard business review.
