Lean consumption

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<title>Lean consumption</title>
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<namePart>Womack, James P.</namePart>
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<namePart>Jones, Daniel T.</namePart>
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<abstract>Lean production transformed manufacturing. Now it's time to apply lean thinking to the processes of consumption. By minimizing customers' time and effort and delivering exactly what they want when and where they want it, companies can reap huge benefits</abstract>
<note type="statement of responsibility">James P. Womack, Daniel T. Jones</note>
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<topic>Beneficios empresariales</topic>
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<topic>Empresas</topic>
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<topic>Consumo</topic>
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<topic>Productos</topic>
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<topic>Servicio al cliente</topic>
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<topic>Satisfacción del cliente</topic>
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<title>Harvard Business Review</title>
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<text>Vol. 83, nº 3 March 2005 ; p. 58-68</text>
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